A: Companies are required to submit a photograph of the products displayed in the booth at the trade show. Photos must also clearly show the required U.S. origin identification. Therefore, it is important the Branded Department has photographs when reviewing expenses because of the following:
- Many times companies are listed in the trade show catalog or an empty booth is present at the show, but the company decided not to exhibit after all.
- A company may be promoting brands or products that are not listed in their approved Branded application. When this occurs, expenses must be prorated.