A: No, companies must apply and be approved for Branded funds before they can receive reimbursement for an activity. A company may receive reimbursements for eligible promotional activities that occur between the date an application is approved and the last date of the year. Any spending that occurs before the approval date is not reimbursable. However, there are four exceptions pertaining only to trade shows:
- Trade show booth expense
- Expenses for freight to send samples, displays, and/or literature to trade show
- International airfare
- Hotel deposits
Reimbursement for the above expenses is only eligible after the associated trade show occurs. These expenses cannot be reimbursed before the activity is over.